We seek a talented CRM leader to take the next steps in our continued evolution as a successful, growing OTT service.
Reporting to the Vice President CRM for HBO Europe based in Denmark, we are looking for a passionate, data driven and analytical European CRM Director to help define and deliver a best in class multi-channel CRM strategy across Europe.
Your passion for driving the best customer experience will have a large impact on the success of the business.
- You will help in decreasing churn, increasing conversion and improving the customer lifetime value across the region
- You will segment and test campaigns, journeys and channels to establish the most effective strategies to drive user engagement and/or customer lifetime value
- You will position CRM impacts and benefits to all key stakeholders effectively
- This is a European role and you will work closely with the CRM team, external agencies and other departments spanning BI, Sales & Marketing, Distribution, Product Development, Programming, Customer Service and PR across Europe
Experience and skills
- Significant work experience within CRM, lifecycle marketing, digital marketing and multi-channel programs and an excellent understanding of email, push notification and social media, preferably from a B2C subscription-oriented business
- Experience in planning and executing retention activities with the capability to measure, analyze and communicate ROI of customer campaigns
- Strong strategy and analytics skills, with a solid understanding of success metrics and what drives customer lifetime
- Strong leader skills and have experience with working in small teams
- Proven ability to handle multiple projects and deliver results, working both strategically and tactically
- A passion for customer data and have a commitment to action-oriented analysis and a keen focus on the customer experience
- A strong interest in new marketing technologies, information technology, and trends
- A bachelor or master’s degree in related field is required
Does this sound like the next job for you? Send us your application today!