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CRM Director, Europe

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We seek a talented CRM leader to take the next steps in our continued evolution as a successful, growing OTT service. 

Reporting to the Vice President CRM for HBO Europe based in Denmark, we are looking for a passionate, data driven and analytical European CRM Director to help define and deliver a best in class multi-channel CRM strategy across Europe. 

Your passion for driving the best customer experience will have a large impact on the success of the business.

 

Job assignment

  • You will help in decreasing churn, increasing conversion and improving the customer lifetime value across the region
  • You will segment and test campaigns, journeys and channels to establish the most effective strategies to drive user engagement and/or customer lifetime value
  • You will position CRM impacts and benefits to all key stakeholders effectively
  • This is a European role and you will work closely with the CRM team, external agencies and other departments spanning BI, Sales & Marketing, Distribution, Product Development, Programming, Customer Service and PR across Europe


Experience and skills

  • Significant work experience within CRM, lifecycle marketing, digital marketing and multi-channel programs and an excellent understanding of email, push notification and social media, preferably from a B2C subscription-oriented business
  • Experience in planning and executing retention activities with the capability to measure, analyze and communicate ROI of customer campaigns
  • Strong strategy and analytics skills, with a solid understanding of success metrics and what drives customer lifetime
  • Strong leader skills and have experience with working in small teams
  • Proven ability to handle multiple projects and deliver results, working both strategically and tactically
  • A passion for customer data and have a commitment to action-oriented analysis and a keen focus on the customer experience
  • A strong interest in new marketing technologies, information technology, and trends
  • A bachelor or master’s degree in related field is required

Does this sound like the next job for you? Send us your application today!

Or, know someone who would be a perfect fit? Let them know!

Copenhagen

Jens Kofods Gade 1
1268 Copenhagen Directions

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